PRIVACY POLICY

Responsible:

Animal healer:

Dipl.-Psych. Michaela Susanne Faber

Tuchmacherweg 2

16348 Wandlitz

Responsible:

Privacy Policy

As of July 13, 2023

Table of Contents

• Person responsible

• Overview of processing

• Relevant legal bases

• Security measures

• Transmission of personal data

• Deletion of data

• Rights of data subjects

• Use of cookies

• Business services

• Use of online platforms for offer and sales purposes

• Providers and services used in the course of business activities

• Payment methods

• Provision of the online offer and web hosting

• Blogs and publication media

• Contact and inquiry management

• Video conferences, online meetings, webinars and screen sharing

• Audio content

• Newsletters and electronic notifications

• Advertising communication via email, post, fax or telephone

• Web analysis, monitoring and optimization

• Online marketing

• Customer reviews and rating processes

• Presences in social networks (social media)

• Plugins and embedded functions and content

• Changes and updates to the privacy policy

• Definitions of terms

Responsible

Animal naturopath: Dipl.-Psych. Michaela Susanne Faber, Tuchmacherweg 2, 16348 Wandlitz

E-mail address:

fraufaber@tierheilpraktiker-faber.de

Imprint:

https://www.tierheilpraktiker-faber.de/Impressum

Relevant legal bases

Relevant legal bases under the GDPR: Below you will find an overview of the legal bases under the GDPR on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Should more specific legal bases apply in individual cases, we will inform you of these in the privacy policy.

• Consent (Article 6 (1) (a) GDPR) - The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or several specific purposes.

• Contractual performance and pre-contractual inquiries (Article 6 (1) (b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures taken at the request of the data subject.

• Legal obligation (Article 6 (1) (c) GDPR) - Processing is necessary to fulfill a legal obligation to which the controller is subject.

• Legitimate interests (Article 6 (1) (f) GDPR) - Processing is necessary to protect the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject which require protection of personal data prevail.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. This includes, in particular, the Federal Data Protection Act (BDSG). The BDSG contains, in particular, special provisions on the right to information, the right to erasure, the right of objection, the processing of special categories of personal data, processing for other purposes, and transmission, as well as automated decision-making in individual cases, including profiling. Furthermore, state data protection laws of the individual federal states may apply.

Note on the applicability of the GDPR and the Swiss Data Protection Act: This privacy policy serves to provide information in accordance with both the Swiss Federal Data Protection Act (Swiss DSG) and the General Data Protection Regulation (GDPR). For this reason, we ask you to note that, due to their broader geographical application and clarity, the terms used in the GDPR are used instead of the terms "processing" of "personal data" and "overriding interest" used in the Swiss Data Protection Act. However, the legal meaning of these terms will continue to be determined by the Swiss Data Protection Act within the scope of the Swiss Data Protection Act.

Overview of processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

• Inventory data.

• Payment details.

• Location data.

• Contact details.

• Content data.

• Contract data.

• Usage data.

• Meta, communication and procedural data.

• Event data (Facebook).

Special categories of data

• Health data.

• Data on sexual life or sexual orientation.

• Religious or ideological beliefs.

• Data revealing racial and ethnic origin.

Categories of data subjects

• Customers.

• Employees.

• Interested parties.

• Communication partners.

• Users.

• Business and contractual partners.

• People depicted.

Purposes of processing

• Provision of contractual services and customer service.

• Contact requests and communication.

• Security measures.

• Direct marketing.

• Reach measurement.

• Tracking.

• Office and organizational procedures.

• Conversion measurement.

• Target group formation.

• Managing and responding to inquiries.

• Firewall.

• Feedback.

• Marketing.

• Profiles with user-related information.

• Provision of our online offering and user-friendliness.

• Information technology infrastructure.

Security measures

In accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk.

These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as the access, input, and transfer of data, ensuring its availability, and segregation. Furthermore, we have established procedures that ensure the exercise of data subjects' rights, the deletion of data, and responses to data threats. Furthermore, we consider the protection of personal data right from the development and selection of hardware, software, and processes in accordance with the principle of data protection, through technology design, and through data protection-friendly default settings.

TLS encryption (https): To protect your data transmitted via our online offering, we use TLS encryption. You can recognize such encrypted connections by the prefix https:// in your browser's address bar.

Transmission of personal data

As part of our processing of personal data, it may happen that the data is transmitted to or disclosed to other bodies, companies, legally independent organizational units, or individuals. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content integrated into a website. In such cases, we comply with legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

Deletion of data

The data we process will be deleted in accordance with legal requirements as soon as the consent to processing is revoked or other permissions no longer apply (e.g. if the purpose of processing this data no longer applies or the data is no longer required for that purpose). If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

As part of our privacy policy, we can provide users with further information on the deletion and retention of data that applies specifically to the respective processing operations.

Rights of data subjects

Rights of data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

• Right of objection: You have the right to object at any time to the processing of personal data concerning you which is based on Art. 6 (1) (e) or (f) GDPR, for reasons related to your particular situation; this also applies to profiling based on these provisions. If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purposes of such advertising; this also applies to profiling insofar as it is related to such direct marketing.

• Right to withdraw consent: You have the right to withdraw consent at any time.

• Right to information: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.

• Right to rectification: You have the right, in accordance with the statutory provisions, to request that the data concerning you be completed or that inaccurate data concerning you be corrected.

• Right to erasure and restriction of processing: You have the right, in accordance with the statutory provisions, to demand that data concerning you be erased immediately or, alternatively, to demand that the processing of the data be restricted in accordance with the statutory provisions.

• Right to data portability: You have the right to receive the data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements or to request that it be transmitted to another controller.

• Complaint to a supervisory authority: In accordance with the statutory provisions and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a supervisory authority.

You have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State in which you are habitually resident, the supervisory authority of your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

Use of cookies

Cookies are small text files or other storage devices that store information on end devices and read information from end devices. For example, they can store the login status in a user account, the contents of a shopping cart in an e-shop, the content accessed, or the functions used in an online offering. Cookies can also be used for various purposes, such as improving the functionality, security, and convenience of online offerings, as well as creating analyses of visitor flows.

Notes on consent: We use cookies in accordance with legal regulations. We therefore obtain prior consent from users unless this is not required by law. In particular, consent is not necessary if the storage and reading of information, including cookies, is absolutely necessary in order to provide users with a telemedia service expressly requested by them (i.e. our online offering). Strictly necessary cookies generally include cookies with functions that serve to display and operate the online offering, load balancing, security, storing user preferences and choices, or similar purposes related to providing the main and secondary functions of the online offering requested by users. Revocable consent will be clearly communicated to users and will contain information about the respective cookie usage.

Notes on the legal basis for data protection: The legal basis for processing users' personal data with the help of cookies depends on whether we ask users for their consent. If users consent, the legal basis for processing their data is their declared consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offering and improving its usability) or, if this occurs in the context of fulfilling our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. We explain the purposes for which we process cookies in the course of this data protection declaration or as part of our consent and processing processes.

Storage period: With regard to storage period, the following types of cookies are distinguished:

• Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed his or her device (e.g. browser or mobile application).

• Persistent cookies: Persistent cookies remain stored even after the device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the user data collected through cookies can be used to measure reach. Unless we provide users with explicit information about the type and storage period of cookies (e.g., when obtaining consent), users should assume that cookies are permanent and can be stored for up to two years.

General information on revocation and objection (so-called "opt-out"): Users can revoke their consent at any time and object to processing in accordance with legal requirements. To do so, users can, among other things, restrict the use of cookies in their browser settings (although this may also limit the functionality of our online offering). An objection to the use of cookies for online marketing purposes can also be declared via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/.

Cookie settings/opt-out option:

https://usercentrics.com

• Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Consent (Art. 6 (1) (a) GDPR).

Further information on processing procedures, methods and services:

• Processing of cookie data based on consent: We use a cookie consent management procedure within the framework of which users’ consent to the use of cookies or the processing operations and providers named in the cookie consent management procedure can be obtained and managed and revoked by users. The declaration of consent is saved so that it does not have to be requested again and so that consent can be proven in accordance with legal obligations. The data can be stored on the server and/or in a cookie (so-called opt-in cookie or with the help of comparable technologies) in order to be able to assign consent to a user or their device. Subject to individual information about the providers of cookie management services, the following information applies: The consent can be stored for up to two years. A pseudonymous user identifier is created and saved with the time of consent, information on the scope of the consent (e.g. which categories of cookies and/or service providers) as well as the browser, system and device used; Legal basis: Consent (Art. 6 (1) (a) GDPR).

• Usercentrics: Cookie consent management; Service provider: Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany; Website: https://usercentrics.com/de/; Privacy policy: https://usercentrics.com/de/datenschutzerklaerung/.

Business services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") within the framework of contractual and comparable legal relationships as well as related measures and within the framework of communication with the contractual partners (or pre-contractually), e.g. to answer inquiries.

We process this data to fulfill our contractual obligations. This includes, in particular, the obligation to provide the agreed services, any update obligations, and remedy in the event of warranty and other service disruptions. Furthermore, we process the data to protect our rights and for the purposes of the administrative tasks associated with these obligations, as well as company organization. Furthermore, we process the data based on our legitimate interests in proper and efficient business management and in security measures to protect our contractual partners and our business operations from misuse and the endangerment of their data, secrets, information, and rights (e.g., the involvement of telecommunications, transport, and other auxiliary services, as well as subcontractors, banks, tax and legal advisors, payment service providers, or tax authorities). Within the framework of applicable law, we only pass on contractual partners' data to third parties to the extent necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners will be informed of other forms of processing, e.g., for marketing purposes, in this privacy policy.

We will inform our contractual partners which data is required for the aforementioned purposes before or as part of the data collection, e.g. in online forms, by special marking (e.g. colors) or symbols (e.g. asterisks or similar), or in person.

We delete the data after statutory warranty and similar obligations have expired, i.e. generally after four years, unless the data is stored in a customer account, e.g. as long as it must be retained for legal archiving reasons. The statutory retention period is ten years for documents relevant for tax law as well as for commercial books, inventories, opening balance sheets, annual financial statements, the work instructions necessary to understand these documents and other organizational documents and accounting documents, and six years for received commercial and business letters and reproductions of sent commercial and business letters. The period begins at the end of the calendar year in which the last entry was made in the book, the inventory, opening balance sheet, annual financial statements or management report was prepared, the commercial or business letter was received or sent, the accounting document was created, the recording was made or the other documents were created.

To the extent that we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective providers apply to the relationship between the users and the providers.

Third-party providers or platforms.

• Types of data processed: Inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); contact data (e.g. email, telephone numbers); contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).

• Special categories of personal data: data concerning health (Article 9 (1) GDPR); data concerning sex life or sexual orientation (Article 9 (1) GDPR); religious or philosophical beliefs (Article 9 (1) GDPR); data revealing racial or ethnic origin (Article 9 (1) GDPR).

• Data subjects: customers; interested parties; business and contractual partners.

• Purposes of processing: provision of contractual services and customer service; security measures; contact requests and communication; office and organizational procedures; administration and response to inquiries.

• Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Legal obligation (Art. 6 (1) (c) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

• Shop and e-commerce: We process our customers' data to enable them to select, purchase or order the selected products, goods and related services, as well as to pay for and deliver them or have them executed. If necessary to execute an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution for our customers. We use the services of banks and payment service providers to process payment transactions. The required information is marked as such in the order or similar purchase process and includes the information required for delivery, provision and billing, as well as contact information for any possible consultation; legal basis: fulfillment of the contract and pre-contractual inquiries (Art. 6 (1) (b) GDPR).

Podcast: The podcast linked on this page is hosted by Podigee. Further information on data processing can be found in Podigee's privacy policy and Podigee's terms of use. https://www.podigee.com/de/ueber-uns/datenschutz/

• Coaching: We process the data of our clients, as well as interested parties and other clients or contractual partners (collectively referred to as "clients") in order to be able to provide them with our services. The data processed, the type, scope, purpose and necessity of their processing are determined by the underlying contractual and client relationship. In the context of our activities, we may also process special categories of data, in particular information about the health of clients, possibly with reference to their sex life or sexual orientation, as well as data revealing racial and ethnic origin, political opinions, religious or ideological beliefs or trade union membership. To do so, we will obtain explicit consent from clients where necessary and otherwise process the special categories of data if doing so serves the client's health, the data is public, or other legal permissions exist. If it is necessary for our contract fulfillment, to protect vital interests, or by law, or if the client's consent is available, we will disclose or transmit client data to third parties or agents, such as authorities, accounting offices, and in the area of IT, office or similar services, in compliance with professional regulations; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR).

• Online courses and online training: We process the data of participants in our online courses and online training (collectively referred to as "participants") in order to be able to provide them with our course and training services. The data processed in this process, the type, scope, purpose and necessity of their processing are determined by the underlying contractual relationship. The data generally includes information on the courses and services used and, if part of our range of services, personal specifications and results of the participants. The forms of processing also include the performance assessment and evaluation of our services as well as those of the course and training instructors; legal basis: fulfillment of the contract and pre-contractual inquiries (Art. 6 (1) (b) GDPR).

• Therapeutic services: We process the data of our clients, as well as interested parties and other clients or contractual partners (collectively referred to as "clients") in order to be able to provide them with our services. The data processed, the type, scope, purpose and necessity of their processing are determined by the underlying contractual and client relationship. In the context of our activities, we may also process special categories of data, in particular information about the health of clients, possibly with reference to their sex life or sexual orientation, as well as data revealing racial and ethnic origin, political opinions, religious or ideological beliefs or trade union membership. To do so, we will obtain explicit consent from clients where necessary and otherwise process the special categories of data if doing so serves the client's health, the data is public, or other legal permissions exist. If it is necessary for our contract fulfillment, to protect vital interests, or is required by law, or if the client's consent is available, we will disclose or transmit client data to third parties or agents, such as authorities, medical facilities, laboratories, accounting offices, and in the area of IT, office or similar services, in compliance with professional regulations; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR).

Use of online platforms for offer and sales purposes

We offer our services on online platforms operated by other service providers. In this context, the privacy policies of the respective platforms apply in addition to our privacy policy. This applies in particular with regard to the execution of the payment process and the methods used on the platforms for reach measurement and interest-based marketing.

• Data subjects: customers.

• Purposes of processing: provision of contractual services and customer service; marketing.

• Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

• elopage: Online marketplace for e-commerce; Service provider: elopay GmbH, Skalitzer Straße 138, 10999 Berlin, Germany; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://elopage.com/; Privacy policy: https://elopage.com/privacy.

• Shopify: Platform through which e-commerce services are offered and carried out. The services and processes carried out in connection with them include, in particular, online shops, websites, their offers and content, community elements, purchase and payment transactions, customer communication, as well as analysis and marketing. Service provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland. Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Website: https://www.shopify.de; Privacy policy: https://www.shopify.de/legal/datenschutz.

Providers and services used in the course of business activities

In the course of our business activities, we use additional services, platforms, interfaces, or plug-ins from third-party providers (hereinafter "Services") in compliance with legal requirements. Their use is based on our interest in the proper, lawful, and economical management of our business operations and our internal organization.

• Data subjects: customers; interested parties; users (e.g. website visitors, users of online services); business and contractual partners; employees (e.g. employees, applicants, former employees).

• Purposes of processing: provision of contractual services and customer service; office and organizational procedures.

• Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

• DATEV: Software for accounting, communication with tax advisors and authorities, and with document storage; Service provider: DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg, Germany; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.datev.de/web/de/mydatev/online-anwendungen/; Privacy policy: https://www.datev.de/web/de/m/ueber-datev/datenschutz/; Data processing agreement: Provided by the service provider.

Payment methods

Within the framework of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the data subjects efficient and secure payment options and, in addition to banks and credit institutions, we use other service providers for this purpose (collectively "payment service providers").

The data processed by the payment service providers includes inventory data such as name and address, bank details such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, amount, and recipient-related information. This information is required to carry out the transactions. However, the data entered is only processed and stored by the payment service providers. This means that we do not receive any account- or credit card-related information, but only information confirming or rejecting the payment. Under certain circumstances, the payment service providers may transmit the data to credit agencies. This transmission is for the purpose of identity and credit checks. For more information, please refer to the terms and conditions and the privacy policy of the payment service providers.

Payment transactions are subject to the terms and conditions and privacy policy of the respective payment service providers, which can be accessed within the respective websites or transaction applications. We also refer to these for further information and to assert your rights of withdrawal, information, and other data subjects.

• Types of data processed: Inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).

• Data subjects: customers; interested parties.

• Purposes of processing: provision of contractual services and customer service.

• Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR).

Further information on processing procedures, methods and services:

• PayPal: payment services (technical connection of online payment methods) (e.g. PayPal, PayPal Plus, Braintree); service provider: PayPal (Europe) S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR); website: https://www.paypal.com/de; privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Provision of the online offer and web hosting

We process user data to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.

• Data subjects: users (e.g. website visitors, users of online services).

• Purposes of processing: Provision of our online offering and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)); security measures; provision of contractual services and customer service; firewall.

• Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

• Provision of online services on rented storage space: To provide our online services, we use storage space, computing capacity, and software that we rent from a corresponding server provider (also called a "web host") or obtain from other sources; legal basis: legitimate interests (Art. 6 (1) (f) GDPR).

• Collection of access data and log files: Access to our online offering is logged in the form of so-called "server log files." Server log files may include the address and name of the accessed web pages and files, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), and, as a rule, IP addresses and the requesting provider. Server log files may be used for security purposes, e.g., to prevent server overload (particularly in the case of abusive attacks, so-called DDoS attacks) and, on the other hand, to ensure server utilization and stability. Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data that needs to be retained for evidentiary purposes will not be deleted until the incident in question has been finally resolved.

• 1&1 IONOS: Services in the field of providing information technology infrastructure and related services (e.g. storage space and/or computing capacity); Service provider: 1&1 IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.ionos.de; Privacy Policy: https://www.ionos.de/terms-gtc/terms-privacy; Data processing agreement: https://www.ionos.de/hilfe/datenschutz/allgemeine-informationen-zur-datenschutz-grundverordnung-dsgvo/auftragsverarbeitung/.

• Wordfence: Firewall and security as well as error detection functions to detect and prevent unauthorized access attempts as well as technical vulnerabilities that could enable such access. For these purposes, cookies and similar storage methods required for this purpose may be used and security logs may be created during the check and in particular in the event of unauthorized access. In this context, the IP addresses of users, a user identification number and their activities, including the time of access, are processed and stored and compared with the data provided by the provider of the firewall and security function and transmitted to them; Service provider: Defiant, Inc., 800 5th Ave Ste 4100, Seattle, WA 98104, USA; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.wordfence.com; Privacy policy: https://www.wordfence.com/privacy-policy/; Standard contractual clauses (ensuring data protection levels when processing in third countries): https://www.wordfence.com/standard-contractual-clauses/; Further information: https://www.wordfence.com/help/general-data-protection-regulation/.

Blogs and publication media

We use blogs or similar means of online communication and publication (hereinafter "publication medium"). Readers' data is processed for the purposes of the publication medium only to the extent necessary for its presentation and communication between authors and readers, or for security reasons. Furthermore, we refer to the information on the processing of visitors to our publication medium in this privacy policy.

• Types of data processed: Inventory data (e.g. names, addresses); contact data (e.g. email, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).

• Data subjects: users (e.g. website visitors, users of online services).

• Purposes of processing: provision of contractual services and customer service; feedback (e.g. collecting feedback via online form); provision of our online offering and user-friendliness; security measures; administration and response to inquiries.

• Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

• Comments and contributions: When users leave comments or other contributions, their IP addresses may be stored based on our legitimate interests. This is done for our security in case someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we ourselves can be held liable for the comment or contribution and are therefore interested in the identity of the author. Furthermore, we reserve the right to process user information for the purpose of spam detection based on our legitimate interests. On the same legal basis, we reserve the right to store users' IP addresses for the duration of surveys and to use cookies to prevent multiple voting. The personal information provided in the comments and contributions, any contact and website information, as well as the content information, will be stored by us permanently until the user objects; legal basis: legitimate interests (Art. 6 (1) (f) GDPR).

Contact and inquiry management

When you contact us (e.g. by post, contact form, email, telephone or via social media) as well as within the framework of existing user and business relationships, the information provided by the person making the inquiry will be processed to the extent necessary to answer the contact inquiries and any requested measures.

• Types of data processed: contact data (e.g., email, telephone numbers); content data (e.g., entries in online forms); usage data (e.g., websites visited, interest in content, access times); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, consent status).

• Data subjects: communication partners.

• Purposes of processing: contact requests and communication; administration and response to requests; feedback (e.g. collecting feedback via online form); provision of our online offering and user-friendliness.

• Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); contract fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR).

Further information on processing procedures, methods and services:

• Contact form: If users contact us via our contact form, email or other communication channels, we process the data communicated to us in this context to process the communicated request; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR), legitimate interests (Art. 6 (1) (f) GDPR).

Video conferences, online meetings, webinars and screen sharing

We use platforms and applications from third-party providers (hereinafter referred to as "conference platforms") for the purpose of conducting video and audio conferences, webinars, and other types of video and audio meetings (hereinafter collectively referred to as "conferences"). When selecting conference platforms and their services, we comply with legal requirements.

Data processed by conference platforms: When participating in a conference, the conference platforms process the personal data of participants listed below. The extent of processing depends on which data is required for a specific conference (e.g., provision of access data or real names) and which optional information is provided by the participants. In addition to processing for the purpose of conducting the conference, participants' data may also be processed by the conference platforms for security purposes or to optimize the service. The data processed includes personal data (first name, last name), contact information (email address, telephone number), access data (access codes or passwords), profile pictures, information on professional position/function, the IP address of the internet access, information on the participants' end devices, their operating system, the browser and its technical and language settings, information on the content of the communication processes, i.e. entries in chats as well as audio and video data, as well as the use of other available functions (e.g., surveys). The content of the communications is encrypted to the extent technically provided by the conference providers. If participants are registered as users on the conference platforms, further data may be processed in accordance with the agreement with the respective conference provider.

Logging and recordings: If text entries, participation results (e.g. from surveys) as well as video or audio recordings are logged, this will be communicated transparently to the participants in advance and they will be asked for their consent, if necessary.

Participant data protection measures: Please refer to the conference platforms' privacy policies for details on how your data is processed and select the optimal security and data protection settings for you within the conference platform's settings. Please also ensure data and privacy protection in the background of your recording for the duration of a video conference (e.g., by informing roommates, locking doors, and using the background blur function, where technically possible). Links to the conference rooms and access data must not be shared with unauthorized third parties.

Notes on legal bases: If, in addition to the conference platforms, we also process user data and ask users for their consent to use the conference platforms or certain functions (e.g., consent to recording conferences), the legal basis for processing is this consent. Furthermore, our processing may be necessary to fulfill our contractual obligations (e.g., in participant lists, in the case of processing discussion results, etc.). Furthermore, user data is processed based on our legitimate interest in efficient and secure communication with our communication partners.

• Data subjects: communication partners; users (e.g. website visitors, users of online services); persons depicted.

• Purposes of processing: provision of contractual services and customer service; contact requests and communication; office and organizational procedures.

• Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

• RED: Video conferencing software; Service provider: RED Medical Systems GmbH, Lutzstraße 2, 80687 Munich, Germany; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.redmedical.de/videosprechstunde-auswahl/; Privacy policy: https://www.redmedical.de/datenschutzhinweise/.

• Skype: Messenger and conference software; Service provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.skype.com/de/; Privacy policy: https://privacy.microsoft.com/de-de/privacystatement, Security information: https://www.microsoft.com/de-de/trustcenter.

• Zoom: conference and communications software; service provider: Zoom Video Communications, Inc., 55 Almaden Blvd., Suite 600, San Jose, CA 95113, USA; legal basis: legitimate interests (Art. 6 (1) (f) GDPR); website: https://zoom.us; privacy policy: https://zoom.us/docs/de-de/privacy-and-legal.html; data processing agreement: https://zoom.us/docs/de-de/privacy-and-legal.html (referred to as Global DPA); standard contractual clauses (guaranteeing data protection levels when processing in third countries): https://zoom.us/docs/de-de/privacy-and-legal.html (referred to as Global DPA).

Audio content

We use hosting and analytics services from service providers to offer our audio content for listening or downloading and to obtain statistical information on the retrieval of the audio content.

• Data subjects: users (e.g. website visitors, users of online services).

• Purposes of processing: reach measurement (e.g. access statistics, recognition of recurring visitors); conversion measurement (measurement of the effectiveness of marketing measures); profiles with user-related information (creation of user profiles); provision of our online offering and user-friendliness.

• Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

• Podigee: Podcast hosting and statistical analysis of podcast access; Service provider: Podigee GmbH, Schlesische Straße 20, 10997 Berlin, Germany; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.podigee.com/de; Privacy policy: https://www.podigee.com/de/about/privacy/.

Newsletters and electronic notifications

We send newsletters, emails, and other electronic notifications (hereinafter "newsletters") only with the recipient's consent or legal permission. If the newsletter's content is specifically described when registering for the newsletter, it is decisive for the user's consent. Furthermore, our newsletters contain information about our services and us.

To subscribe to our newsletter, it is generally sufficient to provide your email address. However, we may ask you to provide a name for the purpose of addressing you personally in the newsletter, or other information if this is necessary for the purposes of the newsletter.

Double opt-in process: Registration for our newsletter is generally carried out using a so-called double opt-in process. This means that after registration, you will receive an email asking you to confirm your registration. This confirmation is necessary to ensure that no one can register using someone else's email address. Newsletter registrations are logged to provide evidence of the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Deletion and restriction of processing: We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the email address on a block list (so-called "block list") for this purpose alone.

The registration process is logged based on our legitimate interests for the purpose of demonstrating its proper execution. If we commission a service provider to send emails, this is done based on our legitimate interests in an efficient and secure delivery system.

Contents:

Information about us, our services, promotions and offers.

• Types of data processed: Inventory data (e.g. names, addresses); contact data (e.g. email, telephone numbers); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status); usage data (e.g. websites visited, interest in content, access times).

• Data subjects: communication partners.

• Purposes of processing: direct marketing (e.g. by email or post).

• Legal basis: Consent (Art. 6 (1) (a) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR).

• Opt-out: You can cancel your subscription to our newsletter at any time, i.e., revoke your consent or object to further receipt. You will find a link to unsubscribe from the newsletter either at the end of each newsletter or by using one of the contact options listed above, preferably email.

Further information on processing procedures, methods and services:

• Measurement of opening and click rates: The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from their server. As part of this retrieval, technical information such as information about the browser and your system, as well as your IP address and the time of retrieval, is initially collected. This information is used to technically improve our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. This information is assigned to the individual newsletter recipients and stored in their profiles until they are deleted. The evaluations allow us to identify our users' reading habits and adapt our content to them or send different content based on their interests. The measurement of open rates and click rates, as well as the storage of the measurement results in user profiles and their further processing, are based on the user's consent. A separate revocation of the performance measurement is unfortunately not possible; in this case, the entire newsletter subscription must be canceled or revoked. In this case, the stored profile information will be deleted. Legal basis: consent (Art. 6 (1) (a) GDPR).

• Mailchimp: Email sending and email sending and automation services; Service provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://mailchimp.com; Privacy policy: https://mailchimp.com/legal/; Order processing agreement: https://mailchimp.com/legal/; Standard contractual clauses (guaranteeing data protection levels when processing in third countries): Inclusion in the order processing agreement; Further information: Special security measures: https://mailchimp.com/help/Mailchimp-european-data-transfers/.

Advertising communication via email, post, fax or telephone

We process personal data for the purposes of advertising communication, which can be carried out via various channels, such as email, telephone, mail or fax, in accordance with legal requirements.

Recipients have the right to revoke consent given or to object to advertising communication at any time.

After revocation or objection, we will store the data required to prove previous authorization for contacting or sending for up to three years after the end of the year of revocation or objection based on our legitimate interests. The processing of this data is limited to the purpose of a possible defense against claims. Based on our legitimate interest in permanently respecting the user's revocation or objection, we also store the data required to avoid further contact (e.g., depending on the communication channel, the email address, telephone number, name).

• Types of data processed: inventory data (e.g. names, addresses); contact data (e.g. email, telephone numbers).

• Data subjects: communication partners.

• Purposes of processing: direct marketing (e.g. by email or post).

• Legal basis: Consent (Art. 6 (1) (a) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR).

Web analysis, monitoring and optimization

Web analytics (also known as "reach measurement") is used to evaluate visitor traffic to our online offering and may include behavior, interests, or demographic information about visitors, such as age or gender, as pseudonymous values. Reach analysis allows us to determine, for example, when our online offering, its features, or content, are most frequently used or encourage reuse. We can also understand which areas require optimization.

In addition to web analysis, we can also use testing procedures to, for example, test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles, i.e., data summarized for a usage process, may be created for these purposes, and information may be stored in a browser or on a device and read from it. The data collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used, and information on usage times. If users have consented to the collection of their location data by us or by the providers of the services we use, location data may also be processed.

Users' IP addresses are also stored. However, we use an IP masking process (i.e., pseudonymization by shortening the IP address) to protect users. Generally, no user data (such as email addresses or names) is stored for web analysis, A/B testing, and optimization; instead, pseudonyms are used. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective processes.

• Data subjects: users (e.g. website visitors, users of online services).

• Purposes of processing: reach measurement (e.g. access statistics, recognition of recurring visitors); profiles with user-related information (creation of user profiles); tracking (e.g. interest/behavior-related profiling, use of cookies); conversion measurement (measurement of the effectiveness of marketing measures); target group formation; marketing; provision of our online offering and user-friendliness.

• Security measures: IP masking (pseudonymization of the IP address).

• Legal basis: Consent (Art. 6 (1) (a) GDPR).

Further information on processing procedures, methods and services:

• 1&1 IONOS WebAnalytics: reach measurement and web analysis; service provider: 1&1 IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany; legal basis: consent (Art. 6 (1) (a) GDPR); website: https://www.ionos.de; privacy policy: https://www.ionos.de/terms-gtc/terms-privacy; order processing agreement: https://www.ionos.de/hilfe/datenschutz/allgemeine-informationen-zur-datenschutz-grundverordnung-dsgvo/auftragsverarbeitung/; further information: the data is collected either by a pixel or by a log file, without the use of cookies; the visitor’s IP address is transmitted when a page is accessed, anonymized immediately after transmission and further processed without personal reference; the data is processed on the basis of a order processing agreement.

online marketing

We process personal data for online marketing purposes, which may include, in particular, the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on potential user interests and the measurement of its effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called "cookies"), or similar processes are used to store user information relevant to the presentation of the aforementioned content. This information may include, for example, content viewed, websites visited, online networks used, as well as communication partners and technical information such as the browser used, the computer system used, as well as information on usage times and functions used. If users have consented to the collection of their location data, this may also be processed.

Users' IP addresses are also stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect users. Generally, no user data (such as email addresses or names) is stored as part of the online marketing process; instead, pseudonyms are used. This means that neither we nor the providers of the online marketing process know the actual identity of the users, only the information stored in their profiles.

The information in the profiles is usually stored in cookies or similar processes. These cookies can generally also be read later on other websites that use the same online marketing process, analyzed for the purposes of displaying content, and supplemented with additional data and stored on the server of the online marketing process provider.

In exceptional cases, clear data may be assigned to profiles. This is the case, for example, if users are members of a social network whose online marketing methods we use, and the network links the users' profiles with the aforementioned information. Please note that users may enter into additional agreements with the providers, e.g., by providing consent during registration.

We generally only receive access to aggregated information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes led to a so-called conversion, i.e., to the conclusion of a contract with us. Conversion measurements are used solely to analyze the success of our marketing measures.

Unless otherwise stated, we ask you to assume that cookies used will be stored for a period of two years.

• Types of data processed: Content data (e.g., entries in online forms); usage data (e.g., websites visited, interest in content, access times); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, consent status); Event Data (Facebook) ("Event Data" is data that can be transmitted by us to Facebook, for example, via Facebook Pixel (via apps or other means) and that relates to individuals or their actions. This data includes, for example, information about visits to websites, interactions with content, functions, app installations, product purchases, etc.; the event data is processed for the purpose of creating target groups for content and advertising information (custom audiences). Event Data does not contain the actual content (such as comments written), login information, or contact information (i.e., no names, email addresses, or phone numbers). Event Data is deleted by Facebook after a maximum of two years, and the target groups created from it are deleted when our Facebook account is deleted.

• Data subjects: users (e.g. website visitors, users of online services).

• Purposes of processing: reach measurement (e.g. access statistics, recognition of recurring visitors); tracking (e.g. interest/behavior-based profiling, use of cookies); conversion measurement (measurement of the effectiveness of marketing measures); target group formation; marketing; profiles with user-related information (creation of user profiles); provision of our online offering and user-friendliness.

• Security measures: IP masking (pseudonymization of the IP address).

• Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).

• Opt-out option: We refer to the privacy policies of the respective providers and the opt-out options specified for the providers (so-called "opt-out"). If no explicit opt-out option has been provided, you have the option of deactivating cookies in your browser settings. However, this may limit the functions of our online offering. We therefore recommend the following opt-out options, which are summarized for each region: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-regional: https://optout.aboutads.info.

Further information on processing procedures, methods and services:

• Facebook Pixel and Target Group Creation (Custom Audiences): With the help of the Facebook Pixel (or comparable functions for transmitting event data or contact information via interfaces in apps), Facebook is able to determine visitors to our online offering as a target group for displaying advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook Pixel to display the Facebook Ads we place only to those users on Facebook and within the services of partners cooperating with Facebook (so-called "Audience Network" https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offering or who have certain characteristics (e.g., interest in certain topics or products that can be seen from the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook Pixel, we also want to ensure that our Facebook Ads correspond to the potential interests of users and are not annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion measurement"). Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Consent (Art. 6 (1) (a) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Further information: Event. User data, i.e., behavioral and interest information, is processed for the purposes of targeted advertising and target group building on the basis of the joint controller agreement ("Controller Addendum", https://www.facebook.com/legal/controller_addendum). Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transfer of data to its parent company, Meta Platforms, Inc. in the USA (based on the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).

Customer reviews and rating processes

We participate in review and rating processes to evaluate, optimize, and promote our services. When users rate us via the participating rating platforms or processes or otherwise provide feedback, the providers' general terms and conditions of use and privacy policies also apply. Typically, rating also requires registration with the respective providers.

To ensure that the reviewers have actually used our services, we transmit, with the customer's consent, the necessary data regarding the customer and the service used to the respective review platform (including name, email address, and order number or item number). This data is used solely to verify the user's authenticity.

• Types of data processed: Contract data (e.g., subject matter of the contract, term, customer category); usage data (e.g., websites visited, interest in content, access times); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, consent status).

• Data subjects: customers; users (e.g. website visitors, users of online services).

• Purposes of processing: Feedback (e.g. collecting feedback via online form); marketing.

• Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

• who knows the BEST: rating platform; service providers: 11880 Solutions AG and 11880 Internet Services AG, each at Hohenzollernstr. 24, 45128 Essen, Germany; legal basis: legitimate interests (Art. 6 (1) (f) GDPR); website: https://www.werkenntdenbesten.de/; privacy policy: https://www.werkenntdenbesten.de/datenschutz.

• Yelp: rating platform; service provider: Yelp Inc., 140 New Montgomery Street, 9th Floor, San Francisco, CA 94105, USA; legal basis: legitimate interests (Art. 6 (1) (f) GDPR); website: https://www.yelp.de; privacy policy: https://www.yelp.de/tos/privacy_policy; opt-out option: https://www.yelp.com/tos/privacy_en_us_20190329#third-parties.

Presences in social networks (social media)

We maintain online presences within social networks and, in this context, process user data in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the European Union. This could pose risks for users, for example, because it could make it more difficult to enforce their rights.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of the users. These user profiles can then be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are generally stored on users' computers in which the user behavior and interests are saved. Furthermore, user profiles can also store data independent of the devices used by the users (particularly if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective processing methods and the opt-out options, please refer to the privacy policies and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we would like to point out that these can be most effectively asserted with the providers. Only the providers have access to the user data and can directly take appropriate measures and provide information. Should you still need assistance, please contact us.

• Data subjects: users (e.g. website visitors, users of online services).

• Purposes of processing: contact requests and communication; feedback (e.g. collecting feedback via online form); marketing.

• Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

• Instagram: Social network; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.instagram.com; Privacy policy: https://instagram.com/about/legal/privacy.

• Facebook Pages: Profiles within the social network Facebook - We, together with Meta Platforms Ireland Limited, are responsible for collecting (but not further processing) data from visitors to our Facebook page (so-called "fan page"). This data includes information about the types of content users view or interact with, or the actions they take (see "Things you and others do and provide" in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices used by users (e.g., IP addresses, operating system, browser type, language settings, cookie data; see "Device Information" in the Facebook Data Policy: https://www.facebook.com/policy). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services called "Page Insights" to page operators so that they can gain insights into how people interact with their pages and the content associated with them. We have concluded a special agreement with Facebook ("Information on Page Insights", https://www.facebook.com/legal/terms/page_controller_addendum), which specifically regulates the security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of those affected (i.e., users can, for example, direct requests for information or deletion to Facebook). Users' rights (in particular the right to information, deletion, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information on Page Insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data); Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Standard contractual clauses (guaranteeing data protection standards when processing in third countries): https://www.facebook.com/legal/EU_data_transfer_addendum; Further information: Joint controller agreement: https://www.facebook.com/legal/terms/information_about_page_insights_data. Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of data to its parent company, Meta Platforms, Inc., in the USA (based on the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).

• YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR); Privacy policy: https://policies.google.com/privacy; Opt-out option: https://adssettings.google.com/authenticated.

Plugins and embedded functions and content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may include, for example, graphics, videos, or city maps (hereinafter collectively referred to as "content").

Integration always requires that the third-party providers of this content process the user's IP address, as without the IP address they would not be able to send the content to their browser. The IP address is therefore required to display this content or functions. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. These "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, the time of visit, and other information about the use of our online offering, as well as be linked to such information from other sources.

• Types of data processed: Usage data (e.g., websites visited, interest in content, access times); meta, communication, and procedural data (e.g., IP addresses, time information, identification numbers, consent status); inventory data (e.g., names, addresses); contact data (e.g., email, telephone numbers); content data (e.g., entries in online forms); location data (information on the geographical position of a device or person).

• Data subjects: users (e.g. website visitors, users of online services).

• Purposes of processing: Provision of our online service and user-friendliness.

• Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing procedures, methods and services:

• Google Maps: We integrate maps from the "Google Maps" service provided by Google. The data processed may include, in particular, users' IP addresses and location data. Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland. Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR). Website: https://mapsplatform.google.com/; Privacy policy: https://policies.google.com/privacy.

• YouTube videos: video content; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; legal basis: legitimate interests (Art. 6 (1) (f) GDPR); website: https://www.youtube.com; data protection declaration: https://policies.google.com/privacy; possibility of objection (opt-out): opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://adssettings.google.com/authenticated.

Changes and updates to the privacy policy

We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g., consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, we ask you to note that the addresses may change over time and ask you to check the information before contacting us.

The supervisory authority responsible for us:

Berlin Commissioner for Data Protection and Freedom of Information Alt-Moabit 59-61 10555 Berlin Entrance: Alt-Moabit 60 Tel.: 49 30 13889-0 Fax: 49 30 2155050 E-Mail: mailbox@datenschutz-berlin.de

Definitions of terms

This section provides an overview of the terms used in this privacy policy. To the extent that the terms are defined by law, the legal definitions apply. The following explanations, however, are intended primarily to facilitate understanding.

• Firewall: A firewall is a security system that protects a computer network or an individual computer from unwanted network access.

• Conversion measurement: Conversion measurement (also known as "visit action analysis") is a method used to determine the effectiveness of marketing measures. This typically involves storing a cookie on users' devices within the websites where the marketing measures are carried out and then retrieving it on the target website. For example, this allows us to understand whether the ads we place on other websites were successful.

• Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

• Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any type of automated processing of personal data consisting of the use of this personal data to analyze, evaluate, or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information relating to demographics, behavior, and interests, such as interaction with websites and their content, etc.). Cookies and web beacons are often used for profiling purposes.

• Reach measurement: Reach measurement (also known as web analytics) is used to evaluate visitor traffic to an online offering and can include visitor behavior or interest in specific information, such as website content. Using reach analysis, website owners can, for example, identify when visitors visit their website and what content they are interested in. This allows them to, for example, better tailor website content to the needs of their visitors. For reach analysis purposes, pseudonymous cookies and web beacons are often used to identify returning visitors and thus obtain more precise analyses of the use of an online offering.

• Location data: Location data is generated when a mobile device (or other device with the technical capabilities for location determination) connects to a cell tower, a Wi-Fi network, or similar technical intermediaries and location determination functions. Location data is used to indicate the geographically identifiable position on Earth of the respective device. Location data can be used, for example, to display map functions or other location-dependent information.

• Tracking: "Tracking" refers to the tracking of user behavior across multiple online offerings. Typically, behavioral and interest information related to the online offerings used is stored in cookies or on the servers of the tracking technology providers (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to correspond to their interests.

• Controller: The “controller” is the natural or legal person, public authority, agency or other body which alone or jointly with others decides on the purposes and means of processing personal data.

• Processing: "Processing" is any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and encompasses virtually every handling of data, whether it involves collecting, analyzing, storing, transmitting, or deleting.

• Target group creation: Target group creation (English "custom audiences") is the term used when target groups are determined for advertising purposes, e.g. displaying advertisements. For example, based on a user's interest in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements for similar products or the online shop in which they viewed the products. "Lookalike audiences" (or similar target groups) are used when content deemed suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were created. Cookies and web beacons are generally used to create custom audiences and lookalike audiences.

PRIVACY POLICY

Responsible: Animal healer: Dipl.-Psych. Michaela Susanne Faber Tuchmacherweg 2 16348 Wandlitz

Responsible:

Responsible:

Animal healer:

Dipl.-Psych. Michaela Susanne Faber

Tuchmacherweg 2

16348 Wandlitz